April 17, 2020

Sales enablement news roundup - April 17, 2020

Business leaders must adapt to the changes presented by a remote workforce. The following news and content will help you stay virtually connected, both internally and with your customers. 

Connecting the Dots Between Marketing Strategy and Sales Strategy

Alignment between sales and marketing has never been more critical. If your marketing efforts aren’t currently supporting the sales process, now is the time to make some changes. Showpad president Louis Jonckheere shares tips for alleviating this universal challenge.

How to Maintain Sales & Marketing Alignment in a Remote Setting

Speaking of marketing and sales alignment — it’s complicated enough to get the two teams on the same page when all reps are in one room, and collaboration is all the more difficult with everyone working from home. But it’s not impossible! Try these strategies.

Why Integration in Sales Enablement Matters More than Ever

If the current crisis has taught us anything, it’s that everything is connected to everything. What happens in one business area impacts another, making integration all the more important to your operations. Optimize your sales enablement program — here’s how.

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

B2B buyers are prioritizing trusting relationships with their vendors. While establishing trust with customers is no easy feat, it’s especially significant today. This article features a number of approaches marketers can take to build — and maintain — trust.

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