Weekly Sales Enablement News Roundup – April 19, 2019
Don’t miss these latest sales and marketing tips, tricks, and news!
Are you using marketing content as strategically as you could be? This eBook includes questions CMOs should be asking themselves when developing their strategies, with advice from Showpad’s Theresa O’Neil and other marketing leaders.
Sales enablement platforms are the most effective and efficient solutions for aligning and empowering sales and marketing teams to drive revenue. This article details why sales enablement technology is so important in today’s buyer experiences, and how to find the right solution for you.
You’re ready to get started with sales enablement, but jumping in without a formal plan will likely result in confusion and a lower impact on sales performance. Read our latest eBook to discover how to achieve successful sales enablement, one step at a time.
How to Use Content to Drive Sales — Without the Hard Sell
The most influential content marketing strategies offer education for audiences rather than sales messages. Establish your organization as a thought leader and engage customers by following these tips.
While the myth that artificial intelligence will eventually replace humans seems unlikely any time soon, AI capabilities can in fact help organizations automate and accelerate processes and increase employee productivity. Forbes explores this technology and how it is being used in workplaces today.
What exactly is machine learning? Get a better understanding of this marketing buzzword and how it can help in understanding and targeting your customers for a more personalized experience.