Marketing Optimization eBook: The Science Behind Marketing Analytics

Making large-scale improvements to business outcomes

As big data and sophisticated analytics have earned their place in business, their application and utilization is still in its infancy.

In this eBook, we will show you how to apply analytics and incremental process changes in key areas across the marketing organization to make large-scale improvements to business outcomes.

“More than 50% of marketing executives report their teams have a significantly increased responsibility for growing revenue.”