The State of Sales Enablement: Eliminating Ambiguity

How to achieve best-in-class sales enablement

Learn how the experts raked in 56% more annual sales revenue by enabling their sales teams in this Aberdeen Research Group report. Aberdeen recently surveyed more than 500 sales and marketing organizations, 77% of whom practice sales enablement in some form. The best performers in that group earned a gold star for how they executed strategies around three different things – sales content, sales enablement technology, and sales training.