How to Sell the Way Buyers Want to Buy

On Demand

We’ve entered into the Experience Era. Today’s B2B buyers are acting more like consumers, and the stakes are high for sellers to deliver an amazing buyer experience.

Join Dieter Jaspers, Head of Digital Experience at BBC Creativity; David De Smedt, European Marketing and Communication Manager at DS Smith; and Theresa O’Neil, VP of Marketing at Showpad as they explore what today’s B2B buyers actually want and how sellers can meet (and exceed) those expectations.