Webinar: IMI Precision Engineering - Boosting Sales with "Digital Briefcase"

On Demand

Sales success story

According to SiriusDecisions, 82% of B2B buyers make purchase decisions based on experience, ahead of price and product. What’s more, buyers have access to more vendor information than ever before. Given these challenges, IMI Precision Engineering needed to find new ways to deliver value to their customers faster.

Listen to Paul Umpleby, Global Inside Sales and Marketing Director at IMI Precision Engineering. You’ll get insight into the company’s compelling story to sales success.

Learn how their ‘Digital Briefcase’, a Sales Enablement solution, enabled Sales to:

– Reduce the sales cycle and stay ahead of the competition
– Analyse customer actions to boost engagement
– Create and share customisable content in real-time

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