The Next-Generation B2B Seller
While B2B buying has changed dramatically, buyers still crave human interaction and sellers play an important role in guiding the purchase process. But the stakes are high.
Sellers need to transform the purchasing process by presenting themselves as solution providers, offering expertise with content that adds value, and create better buying experiences that earn the trust of their buyers.
In this 15-minute video, Theresa O’Neil shares findings from Showpad’s study on today’s B2B buyer and discusses how to adapt to these changes to ensure optimal effectiveness for next-generation sales teams.