The B2B Buyer Experience Gap
Today’s B2B buyer is increasingly making purchase decisions based on buyer experience, yet sales and marketing are not delivering content or experiences that buyers find value in. Marketers have an abundance of data and insights that optimize performance of campaigns and content at the top of the funnel, but when it comes to bottom of the funnel, most marketers are operating in the dark. This lack of insights is widening the gap between buyer expectations and today’s buyer experience.
Join Matt Hannebery of Bunch Group and Lauren Price of Showpad to understand the root causes of this experience gap and how you can bridge the gap to deliver a buyer experience that will differentiate you from the competition.